Open roles Provato
Provato is hiring a fractional CMO
Provato is a fractional CMO firm. They take the marketing leader seat for founders, set the strategy, do the work, and manage the in-house team and vendors around it. Danielle is looking for another fractional CMO to join the team.
- Role
- Fractional CMO
- Who they serve
- Founders in fitness, real estate and coaching
- Posted
- Pay and hours
- Not posted
- Location
- Not stated
What Danielle is looking for
Provato is growing, and I’m already seeing the need for another fractional CMO on our team in the next month or so. So I’m starting the conversation now.
We work with founders in fitness, real estate, and coaching who want marketing they can actually measure. No vanity metrics. No pretty decks that go nowhere. Just pipeline, leads, and sales we can prove.
I’m looking for a marketing leader who:
- Has led marketing for founder-led brands for 5 years+
- Loves the data and knows how to tie it to revenue
- Can set strategy and also roll up their sleeves to manage execution
- Wants flexibility without giving up the work that matters
- Isn't "too good" to execute work when needed
About Provato
Provato sits on the client’s accountability chart as their marketing leader. They own strategy, budget and KPIs, and they manage the client’s in-house marketers plus a set of third-party vendors they’ve vetted. That works for a solo founder with no team as well as for a company with a full department.
The work starts with an audit of the website, campaigns, analytics and CRM, then a 90-day plan, then a dedicated marketing leader with weekly check-ins and a monthly review of the numbers. They track cost per lead, lead source, conversion rate, pipeline velocity and customer acquisition cost, and it all flows into the client’s CRM.
Clients are month-to-month with no long-term contracts. The goal is to get each founder to the point where they can own their marketing team in 18 to 24 months.
Founders can work with them three ways: Builder (strategy and oversight for a company that already has a team), Operator (strategy plus hands-on execution, the most popular) and Studio (a full outsourced marketing department).
About Danielle
Danielle started in radio, TV and journalism and has spent more than a decade in marketing inside founder-led businesses. She went from video editor to CMO in under five years, took a seven-figure business to eight figures as a solo marketing team, and grew a financial education startup from zero to $2M in under five years. She started Provato in May 2026, and Ashley Tucker runs operations as Director of Operations.
From getprovato.com, Provato’s about page and Danielle’s LinkedIn.
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