Fractional CMO jobs at consumer and B2C brands

2 fractional marketing leadership roles at consumer and B2C companies, checked every day.

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Related senior marketing roles

Only a few consumer roles are open right now, so here are other senior roles where the posting doesn't say whether the company sells to consumers or businesses.

Fractional CMO

Overdose.CMO2 to 3 days/week, 2 to 3 monthsMelbourne, AustraliaPay not postedvia gofractional
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About these roles

Part-time and interim marketing leadership at consumer brands, B2C apps, ecommerce and marketplace businesses.

Consumer marketing leadership leans harder on brand, paid social, retention and channel economics than most B2B roles. Fractional and interim leaders often come in to fix customer acquisition costs, run a marketplace or retail channel, or carry the team through a leadership gap.

This page shows roles where the title or company makes it clear the business sells to consumers, for example B2C, marketplaces, tourism or a consumer brand. We only include a role when the posting itself says so.

Frequently asked questions

What do consumer brands hire fractional CMOs for?

Usually to own brand and growth at once: positioning, paid and organic acquisition, retention and the numbers behind them. Interim roles at bigger brands often cover a gap in an existing team.

Do consumer roles need ecommerce experience?

Many do. Postings for marketplace and ecommerce roles usually ask for hands-on experience with those channels. Check the original posting linked from each role.

How do you decide which roles are consumer roles?

A role only appears here when its title or company name shows it is consumer facing, such as B2C, marketplaces or a consumer brand. When we aren't sure, we leave it off.

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